Kotler and Armstrong have identified five levels of relationships that can be formed between a company and its various stakeholders.Charlotte purchased a book on how to crochet from a website.After purchasing the book,she was pleased to receive regular e-mails from the site offering her other products that she might be interested in.The e-mails also tell her about current trends in yarn and offer troubleshooting advice as well as free patterns.The relationship between Charlotte and the website is at what level?
A) reactive relationship
B) basic transactional relationship
C) accountable relationship
D) proactive relationship
E) partnership
Correct Answer:
Verified
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