In 2016,after years of development,a small Montana guest ranch decided to launch a unique social website for seniors to watch live cameras documenting the activities of the ranch for a small monthly fee.With no advertising budget,the ranch owner took horses and donkeys around to senior centers,gave away coupons for free membership to visitors,went to parades,and posted heavily on social media.In addition,the ranch spent any revenue from visitors to promote the website.The ranch used the _____ method to raise awareness of their website.
A) percentage-of-sales
B) all available funds
C) objective/task
D) share-of-market
E) budget buildup
Correct Answer:
Verified
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