Mood-lites are colored lightbulbs that were developed according to research on how colors affect moods.In allocating funds for advertising the new lightbulbs,the manufacturer decided to budget a certain proportion of last year's sales for advertising expenditures.Which allocation method was the manufacturer using?
A) percentage-of-sales
B) self-defense
C) objective/task
D) share-of-market/share-of-voice
E) budget buildup
Correct Answer:
Verified
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A) expensive and complicated
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