What should be the advertising manager's first step when asked to develop an advertising plan?

Question

Quizplus · Accepted Answer

Before developing an advertising plan, it is important to review the company's marketing plan to ensure that the advertising is aligned with the overall marketing goals of the company. This step helps to avoid inconsistencies in the marketing message being presented through different channels. After reviewing the marketing plan, the advertising manager can move on to establishing marketing objectives, selecting a target audience, determining the most cost-effective media, and establishing an advertising budget.

What Should Be the Advertising Manager's First Step When Asked