During _____,an advertising researcher would be most likely to use aided recall,sales tests,and inquiry tests.

Question

Quizplus · Accepted Answer

Aided recall, sales tests, and inquiry tests are all methods commonly used in posttesting advertising to evaluate the effectiveness of an advertising campaign, after it has been launched. In contrast, pretesting occurs before launching an advertising campaign and involves methods such as concept testing, copy testing, and audience research to gauge potential effectiveness before investing in the campaign. Therefore, the correct option is B.

During _____,An Advertising Researcher Would Be Most Likely to Use