Following its latest ad campaign,Mail Chimp asked consumers a series of direct and unstructured questions to measure if the campaign created a positive image for the company.The company conducted a(n)

Question

Quizplus · Accepted Answer

The company conducted an attitude test, which involves asking direct and unstructured questions to measure consumers' attitudes and perceptions towards the brand after exposure to a campaign or marketing effort.

Following Its Latest Ad Campaign,Mail Chimp Asked Consumers a Series