A manufacturer of down-filled pillows wants to do a postcard survey of owners and operators of bed-and-breakfast inns to determine if it would be financially feasible to do a catalog mailing to this group.If the manufacturer rents the mailing list containing the names and addresses of all hotels in communities larger than 250,000,the sample would most likely lack

Question

Quizplus · Accepted Answer

The sample would lack validity because it includes all hotels in communities larger than 250,000, not specifically targeting owners and operators of bed-and-breakfast inns, which is the group of interest for the manufacturer. This means the sample may not accurately represent the opinions or needs of the intended population (bed-and-breakfast owners/operators), leading to invalid conclusions about the feasibility of a catalog mailing to this specific group.

A Manufacturer of Down-Filled Pillows Wants to Do a Postcard