If advertising is the dominant element in a company's marketing mix,then a(n)_____ test is the best type of posttest to use.

Question

Quizplus · Accepted Answer

Since advertising is primarily focused on generating sales, a sales test would be the best posttest to determine the effectiveness of advertising in the marketing mix. This would measure the increase or decrease in sales after the advertising campaign has been launched.

If Advertising Is the Dominant Element in a Company's Marketing