What is the most likely advantage of using an independent advertising agency instead of an in-house agency?
A) reduced overhead
B) organizational vision
C) distribution control
D) greater experience
E) lower commissions
Correct Answer:
Verified
Q50: General consumer agencies
A) provide advertising primarily for
Q51: An advertiser who uses international media most
Q52: In a decentralized system,the _ of each
Q54: As defined by the American Association of
Q56: Organizations that use a standardized approach to
Q57: The modern _ advertising agency supplies both
Q57: Flex Co.manufactures rivets used on heavily loaded
Q58: Creative boutiques usually provide
A) original concepts.
B) research.
C)
Q59: A manufacturer of _ would be most
Q60: Ericsson,an international telecommunications supplier,manufactures radio communication systems,defense
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