Which of the following is a common way that advertising increases the value of a product?
A) Advertised products meet higher quality standards than non-advertised products.
B) Advertising eliminates all perceptual barriers to purchase a product or service.
C) Advertising makes the product better known and thus more desirable.
D) Advertising usually causes the prices of products to increase significantly.
E) Advertising stresses one primary use for a product.

Question

Quizplus · Accepted Answer

By making the product better known and increasing its visibility, advertising can make it more desirable to consumers. This can increase demand and allow the company to charge a higher price, thereby increasing the perceived value of the product. Advertised products do not necessarily meet higher quality standards than non-advertised products, and advertising does not eliminate all perceptual barriers to purchase. Advertising can also stress multiple uses for a product, not just one primary use.

Which of the Following Is a Common Way That Advertising