Which of the following lines from an advertisement is an example of puffery?
A) This automobile won a prestigious safety award for four yeas in a row.
B) Our new improved formula eliminates trans-fats.
C) More than three billion consumers have eaten our pies.
D) We are a full-service travel agency that will help you plan and book your vacation.
E) Sleeping on our mattress is like floating on a cloud.

Question

Quizplus · Accepted Answer

Puffery is an exaggerated or subjective claim that cannot be proven or disproven. The statement "Sleeping on our mattress is like floating on a cloud" is an example of puffery because it is an exaggerated and subjective claim that cannot be proven or disproven.

Which of the Following Lines from an Advertisement Is an Example