When P&G began marketing Tide Free & Gentle,which is dye- and perfume-free,this represented which new product category?
A) Repositioning strategy
B) New product line
C) Addition to existing product line
D) Discontinuous innovation
E) Revision of existing products

Question

Quizplus · Accepted Answer

This was a new product that supplemented,but did not replace,a firm's established line.

When P&G Began Marketing Tide Free & Gentle,which Is Dye-