A European dairy that is famous for its rich ice creams has introduced basil-,tomato-,fennel-,and oregano-flavored ice creams.In the process of developing these new flavors,the dairy surveyed world-famous chefs to determine which nontraditional flavors had the greatest level of marketability.This survey would have happened during which stage of the product development process?
A) Concept testing
B) Brainstorming
C) Basic research
D) Idea screening
E) Applied research

Question

Quizplus · Accepted Answer

The idea screening stage eliminates ideas that are inconsistent with the organization's new-product strategy or are obviously inappropriate for some other reason.

A European Dairy That Is Famous for Its Rich Ice