Which of the following is LEAST likely to be a factor that would determine the nature of the promotional mix?
A) Stage in the product life cycle
B) Target market characteristics
C) Funds available for promotion
D) Use of a push or pull strategy
E) Size of the company

Question

Quizplus · Accepted Answer

Size of the company may or may not affect the promotional mix,depending on other factors such as available funds or product type.

Which of the Following Is LEAST Likely to Be a Factor