When a product is in the growth stage of its product life cycle:
A) all elements of the promotional mix are equally important.
B) advertising and public relations are particularly important.
C) persuasive and reminder advertising is decreased.
D) personal selling is ineffective.
E) personal selling and sales promotions are the major elements of the promotional mix used.

Question

Quizplus · Accepted Answer

Although advertising and public relations continue to be major elements of the promotional mix,sales promotion can be reduced because consumers need fewer incentives to purchase.

When a Product Is in the Growth Stage of Its