A(n)_____ allows marketers to track customers' relationships to the company's products and services.

Question

Quizplus · Accepted Answer

A database is a system that allows for the storage, management, and retrieval of information. By creating a database of customer information, marketers can track customers' relationships to the company's products and services, including their purchase history, preferences, and interactions with the brand. This information can be used to tailor marketing messages, create personalized experiences, and improve customer retention. Using transaction and purchase data,a database allows marketers to track customers' relationships to the company's products and services and modify the marketing message accordingly.

A(n)_____ Allows Marketers to Track Customers' Relationships to the Company's