Which of the following is a common CRM marketing database application?

Question

Quizplus · Accepted Answer

All of these are common CRM marketing database applications. Campaign management, retaining loyal customers, cross-selling other products and services, and designing targeted marketing communications are all essential aspects of CRM marketing database applications. Reinforcing customer purchase decisions,inducing product trial by new customers,and increasing effectiveness of distribution channel marketing are other common CRM marketing database applications.See Exhibit 17.4.

Which of the Following Is a Common CRM Marketing Database