IT supports CRM with front and back office systems. Which statement describes a front office system?
A) The notepad that salespeople use to record customer information while at the customer site
B) The computer interfaces that collect customers' information and sends it to the main information system
C) The computer systems that process customer orders and other customer information
D) The systems that interact with the supply chain management systems

Question

Quizplus · Accepted Answer

A front office system is typically the computer interface used by sales, marketing, and customer service departments to collect and manage customer information. This information is then sent to the main information system for processing and analysis. Options A and C describe manual and back office systems, respectively, while option D describes a supply chain management system, which is not directly related to customer relationship management.

IT Supports CRM with Front and Back Office Systems