What of the following is not the primary focus of customer relationship management?
A) Bottom-line initiative (reducing operating costs)
B) Differentiation and focus (Porter's three generic strategies)
C) Top-line initiative (revenue enhancement)
D) Growing the organization (RGT framework)

Question

Quizplus · Accepted Answer

Customer relationship management primarily focuses on enhancing customer satisfaction and loyalty, which aligns more with revenue enhancement and growth strategies rather than reducing operating costs.

What of the Following Is Not the Primary Focus of Customer