Which of the following systems primarily concentrates on the customer?
A) CRM
B) ERP
C) SCM
D) CCM

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) is a system that is primarily focused on managing interactions with customers and improving customer satisfaction. It involves managing customer interactions, data, and insights through various channels such as email, phone, and social media. ERP (Enterprise Resource Planning) focuses on optimizing internal business processes, SCM (Supply Chain Management) focuses on managing the flow of goods and services from suppliers to customers, and CCM (Customer Communications Management) focuses on delivering personalized and relevant communications to customers.

Which of the Following Systems Primarily Concentrates on the Customer