What is the difference between SCM and CRM?
A) CRM records information about products and services; SCM records information about customers
B) CRM stores and processes transactional information; CRM stores and process business intelligence
C) SCM manages product information; CRM manages customer information
D) CRM records and processes operational data; SCM records and processes tactical information

Question

Quizplus · Accepted Answer

SCM (Supply Chain Management) manages the flow of products, materials, and information from suppliers to customers, while CRM (Customer Relationship Management) manages and analyzes customer interactions and data throughout the customer lifecycle. Therefore, SCM manages product information, and CRM manages customer information. The other options are incorrect as they do not accurately distinguish between SCM and CRM.

What Is the Difference Between SCM and CRM