Which term is used to describe the offering of equal or better quality products or services at a lesser price than your competitors?
A) Overall cost leadership
B) Price differentiation
C) Price separation
D) Product differentiation

Question

Quizplus · Accepted Answer

Overall cost leadership refers to offering products or services at a lower cost than competitors while maintaining quality, which is the most accurate description of the scenario given in the question. Price differentiation refers to offering different prices for different quality levels of the same product or service. Price separation is not a commonly used term in marketing strategy. Product differentiation refers to creating unique and distinctive products or services that set a company apart from its competitors.

Which Term Is Used to Describe the Offering of Equal