What is differentiation in Porter's strategy to surpassing the competition?
A) Creating a unique culture with your customer base
B) Offering a product or service that is perceived as being "unique" in the marketplace
C) Providing purchasing history for individual customers and allowing them to compare their history to others
D) Developing a unique working environment; one that incorporates IT to allow for efficient and off-site working

Question

Quizplus · Accepted Answer

Differentiation in Porter's strategy refers to offering a product or service that is perceived as being "unique" in the marketplace. This uniqueness can be achieved through various means such as superior quality, design, features, customer service, etc. By offering a unique product or service, a company can create a strong brand image, attract customers, and charge premium prices, thus surpassing the competition.

What Is Differentiation in Porter's Strategy to Surpassing the Competition