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Essentials of Marketing Research Study Set 4
Quiz 6: Sampling: Theory and Methods
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Question 21
True/False
Interviewing individuals at a neighborhood café can generate a judgment sample.
Question 22
True/False
Cluster sampling is an example of a nonprobability sampling method.
Question 23
Multiple Choice
For a given level of precision and confidence level, a researcher determines that he needs a sample size of 400. The study was to find out that the proportion of people who smoke is 30 percent. For the same level of precision and confidence, she would have needed the same sample size if the proportion of those who smoked were to change to:
Question 24
True/False
A defined target population consists of the complete group of elements that are identified for investigation based on the objectives of the research project.
Question 25
True/False
The first step in drawing a systematic random sample is to obtain a list of potential sampling units that contain an acceptable frame of the target population elements.
Question 26
Multiple Choice
Which of the following statements is true about sample size formula for nonprobability samples?
Question 27
True/False
A census is less time-consuming and less costly than a sample.
Question 28
True/False
Any geographical unit with identifiable boundaries can be used in area sampling.
Question 29
True/False
The skip interval in systematic random sampling is computed by dividing the number of potential sampling units on the list by the desired sample size.
Question 30
True/False
Simple random sampling usually produces biased estimates of a population's characteristics.
Question 31
True/False
Another term for judgment sampling is purposive sampling.
Question 32
True/False
Disproportionate stratified sampling is used when the target population produces sample sizes for subgroups that differ from their relative importance to the study.
Question 33
True/False
The U.S. census is conducted every five years.
Question 34
True/False
Systematic random sampling works better than simple random sampling especially in those situations where there might be a hidden pattern in population.
Question 35
Multiple Choice
In order to determine the proportion of people who favor imposing sales tax for all Internet purchases, the minimum sample size needed for a precision level of 5 percent and a confidence level of 95 percent, is:
Question 36
True/False
Referral sampling involves identifying a set of respondents who can help the researcher identify additional people to include in the study.
Question 37
Multiple Choice
In which stage of the sampling plan will random-digit dialing probably be considered?
Question 38
True/False
Sampling errors are related to the accuracy of data whereas nonsampling errors relate to the representativeness of the sample to the defined target population.
Question 39
Multiple Choice
If the estimated population proportion is .30 based on previous studies, and the acceptable error is plus or minus 5 percent, and the z-value for a 95 percent level of confidence is 1.96, the needed sample size is approximately: