Which of the following is true of the guidelines developed by the Marketing Research Association (MRA) for Internet marketing research issues?

Question

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The guidelines developed by the Marketing Research Association (MRA) for Internet marketing research issues state that researchers must discontinue follow-up emails if requested to by respondents. This is in line with ethical principles of respecting individuals' privacy and right to opt-out of research participation. However, the other options are not true. For instance, combining different publicly available records available at social networks to deanonymize data is not allowed as it violates individuals' privacy. Similarly, clickstream tracking and the use of cookies can lead to privacy-related issues and are subjected to legal regulations. The use of GPS is not specifically encouraged by MRA, but if used, must comply with ethical and legal requirements.

Which of the Following Is True of the Guidelines Developed