Tech Niche Corp.,a provider of IT services,has recorded a decrease in sales and profit over the past few months.The managers of the firm review the situation and conduct a SWOT analysis of the firm.This provides new insights into the ways to improve sales.In the context of developing a marketing plan,the organization is in the phase of:
A) implementation.
B) control.
C) planning.
D) design.
E) initiation.
Correct Answer:
Verified
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