Which of the following is true of the mission statement of a company?
A) It overlooks the fundamental business issues of a company.
B) It specifically describes the financial performance of a company.
C) It outlines a firm's strengths and weaknesses.
D) It fails to address what a firm needs to do or accomplish.
E) It is formulated in the planning phase of developing a marketing plan.
Correct Answer:
Verified
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