Which of the following is a market entry strategy in which the parent company allows a host country firm to use its name and format and to operate its business in the host country?

Question

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Franchising is a market entry strategy in which the parent company allows a host country firm to use its name and format and to operate its business in the host country. This strategy allows a company to expand its business and brand presence in a foreign market without bearing the high costs of setting up a new business from scratch.

Which of the Following Is a Market Entry Strategy in Which