Liveroze Inc. is an online bookstore that is to be launched soon. The store would sell all genres of books at reasonable costs. Liz, the owner of the bookstore, wishes to make the best use of social media to attract book lovers across the world. She aims to make Liveroze Inc. the best and most-preferred online bookstore.
-Which of the following media options should Liz make use of to advertise the launch of her bookstore to a large number of people irrespective of the expense?

Question

Quizplus · Accepted Answer

TV commercials would be the best option to reach a large number of people despite the cost. As Liveroze Inc. is an online bookstore, advertising on local newspapers or using Picasa or LinkedIn would not be as effective. A corporate blog may help in enhancing the brand image, but it may not result in a significant increase in audience reach.