Regardless of the objective of the advertising campaign,each campaign's objectives must be:

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Objectives of an advertising campaign should be specific and measurable so that the effectiveness of the campaign can be evaluated. It helps in determining the success of the campaign and in making adjustments if necessary. Sincere objectives might not be measurable, consistent objectives might not be specific, and objectives can be both informative and persuasive. The push and pull strategy are not relevant to the objective's measurability.

Regardless of the Objective of the Advertising Campaign,each Campaign's Objectives