Steve is working on the message to convey in his firm's advertising campaign.As a starting point Steve will consider:

Question

Quizplus · Accepted Answer

The key focus of an advertising campaign should always be highlighting the unique benefits and selling points of the product or service being offered. This will help to differentiate the firm from competitors and attract potential customers. While factors such as due dates, media selection, and personal usage of the product may be important considerations, they are secondary to defining the key message and value proposition to be conveyed through the advertising campaign.

Steve Is Working on the Message to Convey in His