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Ryan Is Attempting to Create a Budget for His Firm's

Question 56

Multiple Choice

Ryan is attempting to create a budget for his firm's advertising campaign.From experience,Ryan knows that he cannot just pull out an old budget and update it.Instead,the advertising budget will depend on:


A) the nature of the product.
B) the nature of the market.
C) other ongoing promotional efforts.
D) the stage in the product life cycle (PLC) .
E) all of these.

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