Many marketers are shifting marketing communication resources away from advertising and toward:

Question

Quizplus · Accepted Answer

Many marketers are shifting marketing communication resources away from traditional forms of advertising and towards a more personalized approach. Direct marketing allows for targeted messaging to specific individuals or groups, while website development allows for companies to create their own content and engage with customers directly. Product placement can be an effective way to reach a specific audience, and Internet advertising offers various options for targeted advertising. All of these options allow for a more personalized approach to marketing communication, which is important in an age where consumers expect tailored messaging that speaks directly to their needs and interests.

Many Marketers Are Shifting Marketing Communication Resources Away from Advertising