Concept testing is important because it can:
A) help the firm to refine the promotional plans.
B) lead to immediate roll out of the final product.
C) help a firm avoid the costs of unnecessary product development.
D) reduce the potential loss of sales during the decline stage.
E) all of these.

Question

Quizplus · Accepted Answer

Concept testing helps a firm avoid the costs of unnecessary product development by identifying potential issues and gauging consumer interest before investing in full-scale development.

Concept Testing Is Important Because It Can