Which of the following is LEAST likely to be a source of ideas for new products?
A) R&D efforts
B) Licensing technology
C) Consumer research
D) Geodemographic segmentation
E) Brainstorming

Question

Quizplus · Accepted Answer

Geodemographic segmentation is a marketing technique that involves dividing a population into small groups based on demographic data, such as age, income, and location. While this technique can help companies better target their marketing efforts, it is unlikely to generate new product ideas. In contrast, R&D efforts, licensing technology, consumer research, and brainstorming are all commonly used methods for generating new product ideas.

Which of the Following Is LEAST Likely to Be a Source