For marketers,one of the benefits of having achieved brand loyalty is:

Question

Quizplus · Accepted Answer

One of the main benefits of brand loyalty is that it reduces marketing costs since loyal customers are more likely to continue buying from the brand without requiring as much marketing effort to persuade them to do so. Option A is incorrect because industry awards are usually given based on a company's achievements in a given year rather than their brand loyalty specifically. Option C is incorrect because brand loyalty usually means customers are less price-sensitive, not more. Option D is incorrect because brand loyalty often leads to customers being less concerned about competitors' actions as they are already satisfied with the brand they are loyal to. Finally, option E is incorrect because not all of the options are true.

For Marketers,one of the Benefits of Having Achieved Brand Loyalty