Toyota,a well-established,reputable brand,recently introduced a new line of vehicles under the Scion brand,targeted at young car buyers.Toyota probably used the new brand to

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Toyota introduced the new Scion brand to appeal to a different market segment, specifically young car buyers. By having a separate brand targeted at this demographic, Toyota can tailor their marketing and product offerings specifically to them, without potentially diluting their established Toyota brand image.

Toyota,a Well-Established,reputable Brand,recently Introduced a New Line of Vehicles Under