While demographic and geographic segmentation of retail customers is relatively easy,these characteristics do not help marketers determine:
A) how old their customers are.
B) what their customers need.
C) where their customers live.
D) which customers have young children.
E) what income brackets their customers are in.

Question

Quizplus · Accepted Answer

Demographic and geographic segmentation cannot determine the specific needs of customers, which is important information for marketers to tailor their marketing strategies and product offerings.

While Demographic and Geographic Segmentation of Retail Customers Is Relatively