Whenever the president of the local public university promotes the institution,he emphasizes the university's price (much lower than neighboring private colleges)and high quality.He is positioning the institution based on:
A) value.
B) product attributes.
C) symbols.
D) competitive comparisons.
E) all of these.

Question

Quizplus · Accepted Answer

The emphasis on the university's lower price and high quality indicates that the president is positioning the institution based on its value.

Whenever the President of the Local Public University Promotes the Institution,he