Regina wants to position her financial services company.Regina can position her services according to:
A) value.
B) product attributes.
C) symbols.
D) competitive comparisons.
E) all of these.

Question

Quizplus · Accepted Answer

Regina can position her financial services company according to value, product attributes, symbols, and competitive comparisons. Positioning according to value involves highlighting the benefits and value her services bring to customers, such as lower fees or higher returns. Positioning according to product attributes involves emphasizing unique features or benefits of her services, such as online tools or personalized investment advice. Positioning according to symbols involves associating her services with recognizable symbols or images that convey reliability or trustworthiness. Finally, competitive comparison positioning involves emphasizing how her services differ from those of competitors, such as offering more personalized service or better rates. Using a combination of these approaches can help Regina effectively position her financial services company in the market.

Regina Wants to Position Her Financial Services Company