The Wall Street Journal provides a set of guidelines each year for purchasing a laptop computer.The guidelines include recommendations for hard disk capacity,memory size,battery life,and several other attributes.The Wall Street Journal is providing consumers with:
A) an evoked set.
B) psychological needs.
C) social concerns.
D) evaluative criteria.
E) all of these.

Question

Quizplus · Accepted Answer

The Wall Street Journal is providing consumers with evaluative criteria, which are the specific factors or attributes that consumers consider when evaluating their options during the purchase decision process.

The Wall Street Journal Provides a Set of Guidelines Each