Marketers are particularly interested in postpurchase behavior because it:
A) involves both compensatory and noncompensatory consumers.
B) offers insights into information search methods.
C) avoids situational conflicts.
D) involves actual rather than potential customers.
E) all of these.

Question

Quizplus · Accepted Answer

Marketers focus on postpurchase behavior because it involves actual customers who have already made a purchase, providing valuable insights into customer satisfaction, loyalty, and potential for repeat business.

Marketers Are Particularly Interested in Postpurchase Behavior Because It