The consumer decision process can be influenced by:
A) a firm's marketing mix.
B) psychological factors.
C) social factors.
D) situational factors.
E) all of these.

Question

Quizplus · Accepted Answer

The consumer decision process can be influenced by a combination of factors including a firm's marketing mix, psychological factors such as perception and motivation, social factors such as family and reference groups, and situational factors such as the specific occasion or context surrounding the purchase. Therefore, all of the choices mentioned are correct.

The Consumer Decision Process Can Be Influenced By