Most firms maintain customer complaint services online,in the store,or over the telephone.Firms attempt to respond quickly to complaints,hoping to:
A) get themselves into the universal set.
B) reduce the cost of postpurchase advertising.
C) minimize negative word of mouth and rumors.
D) extend decision heuristics to the customer complaint desk.
E) offset performance risk with financial risk.

Question

Quizplus · Accepted Answer

By responding quickly to complaints, firms aim to minimize negative word of mouth and rumors. This helps them maintain a positive image and reputation in the market, which is crucial for attracting and retaining customers.

Most Firms Maintain Customer Complaint Services Online,in the Store,or Over