Marketers fear negative word of mouth because when consumers are dissatisfied,they:
A) are less likely to say something than when they are satisfied.
B) often want to complain to many people.
C) buy more of the product to prove they were correct in their criticism.
D) often file a lawsuit.
E) all of these.

Question

Quizplus · Accepted Answer

When consumers are dissatisfied, they are more likely to spread negative word of mouth and complain to many people.

Marketers Fear Negative Word of Mouth Because When Consumers Are