Marketers frequently design customer relationship management programs to:
A) retain loyal customers.
B) attract consumers who have safety needs.
C) reinforce postpurchase cognitive dissonance.
D) increase internal information search.
E) all of these.

Question

Quizplus · Accepted Answer

Customer relationship management programs are designed to retain loyal customers by building strong relationships with them through personalized interactions and tailored offers. This helps to increase customer loyalty, repeat purchases, and positive word-of-mouth recommendations. The other options (B, C, D, and E) are not typically the main objectives of CRM programs.

Marketers Frequently Design Customer Relationship Management Programs To