Many Hollywood movie stars were among the first to buy electric and hybrid vehicles. These stars often became __________, influencing other consumers' behavior.

Question

Quizplus · Accepted Answer

The term "reference groups" refers to groups of people to whom individuals look for guidance and direction in their own behavior. Hollywood movie stars, as influential figures in society, can serve as reference groups by setting an example for others to follow. In this case, their purchase of electric and hybrid vehicles can encourage others to consider doing the same, making them an important example of reference groups.

Many Hollywood Movie Stars Were Among the First to Buy