Andrea and Karl got married a year ago and are ready to move out of their apartment and into a new home.After looking at several houses,they have developed a list of features that are important to them and that are different among the homes they have visited.The features on their list are called
A) an evoked set.
B) determinant attributes.
C) short lists.
D) perceived risk factors.
E) trade-off elements.

Question

Quizplus · Accepted Answer

Determinant attributes refer to the specific features that differentiate among the options being considered. In this case, Andrea and Karl have developed a list of such features that are important to them and that vary among the houses they have visited. An evoked set refers to the specific options that come to mind when considering a particular product category, short lists are just shortened lists of options, perceived risk factors refer to potential negative consequences of a choice, and trade-off elements refer to the necessary trade-offs between different features or attributes.

Andrea and Karl Got Married a Year Ago and Are