Darrell sells custom cabinets for upscale residential homes.Darrell hopes that satisfied customers will create word of mouth referrals for him.To make it more likely that his customers are satisfied,Darrell could do any of the following EXCEPT
A) tell customers that he has the best quality cabinets available anywhere in the country.
B) carefully demonstrate how to maintain the finish on his cabinets.
C) provide a satisfaction guarantee policy.
D) visit customers after they have moved into their homes.
E) provide the proper cleaning fluid to use on the cabinets.

Question

Quizplus · Accepted Answer

While telling customers that he has the best quality cabinets available anywhere in the country may give them confidence in the product, it does not directly contribute to their satisfaction with the product or their likelihood to refer Darrell to others. The other choices, such as demonstrating maintenance, providing a satisfaction guarantee, visiting customers after installation, and providing cleaning instructions, all directly contribute to customer satisfaction and the likelihood of referrals.

Darrell Sells Custom Cabinets for Upscale Residential Homes