Stuart wanted to impress Janet with the perfect engagement ring.He had been saving money for months,and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings.Marketers call this process:
A) consumer confidence building.
B) self-actualization.
C) a decision heuristic.
D) reducing prepurchase dissonance.
E) learning.

Question

Quizplus · Accepted Answer

Stuart's change in attitudes and perceptions about diamond rings is an example of learning, which refers to the process of acquiring new knowledge, behaviors, or attitudes through experience, observation, or communication. This process is a fundamental element of consumer behavior and can be influenced by various marketing stimuli, such as advertising, personal selling, or social interactions. Therefore, option E is the best choice that describes Stuart's situation. The other options are not as relevant or specific to the case described.

Stuart Wanted to Impress Janet with the Perfect Engagement Ring